Notte della Taranta

Art Co-Direction and Motion Design for La Notte della Taranta Concertone 2024

To celebrate La Notte della Taranta, one of the most iconic events in Italian musical tradition, we were commissioned to create an immersive environment that would reflect the fusion of past and present, bringing together archival material and digital language.

For this special edition, we focused on the idea of a memory that lives in the past as in the future. Starting from archival content — songs, dances, voices, and imagery — we reconstructed them into a contemporary visual narrative. The projections, built around elements and visual fragments, shifted between faithful historical references and more abstract graphic and generative reinterpretations, creating a continuous dialogue between tradition and innovation.

The result was a powerful and evocative experience, where live music merged with visuals, immersing the audience in a collective story that speaks to the present with the voice of the past.

Design Studio: Galattico / Creative Direction: Filippo Rossi / Art Direction & Motion: Lorenzo Maffei e Selene Sanua/ Producer: Giulia Miggiano

Main role: Art Co-Director